Do you enjoy the freedom of mobile banking? the power of instant transaction at the palm of your hands? The awareness of your account activity anywhere, any time? I hope so! But there’s still a few people who fear cyber criminals, creating a huge barrier to this convenience. Having no choice but to wait in long queues at the bank, limited to online (web) banking and long waiting times on the phone. What would you do if you had to travel abroad? Rest assured if anything does happen to your account, the bank will compensate you. Really, it’s stated in the fine print.
So, how might we reassure customers that mobile banking is secure? WellSpring provides an educational security tour, consisting of several slides of security features and an engaging video on how security works.
Note: this project was part of a week-long design-a-thon hosted by Scotiabank Digital Factory
Fraud through theft and hacking banking accounts presents a major threat to banks. This creates major security issues for the banks and affects the customers' perception on their security and safety.
This feature is targeted to those who need further reassurance about how they’re protected.
Major banks rely on customers to take the initiative to search and discover about security and safety features. This is troublesome for individuals who don't take the initiative to learn about safer banking; increasing the likelihood of fraud. By reaching out to the customers, we allow everyone to take the opportunity to learn about security; especially to those who need it most. A competitive analysis was conducted on features and prioritized by customer concerns.
This feature is unique as it allows first-time users to learn about security measures.
Wellspring allows users to customize their security preferences as they go along their tour so that they can
Technology is a facilitator for completing tasks therefore should be designed for everyone in mind. Using page numbers and proper information order was needed to accomodate screen readers. Using labels and colors to indicate status for color blindness.Tested contrast to meet AA standards. Using plain spoken words and short sentences to be easily understood.
By incorporating video content, learning becomes more personable and engaging.
Videos also provide a great opportunity, they are viewed in many platforms and could be used as a part of a marketing strategy to build the bank's brand. A brand that is recognized to educate and protect. Giving their clients' more power and control over their banking.
Fear shouldn't be a barrier to technology. When the convenience out weights the risks, it's the banks responsibility to empower their customers on their online/mobile banking. Not only does this benefit the customers but also the banks by lowering in-branch visits, saving money and increasing transactions.
Fraud through theft and hacking banking accounts presents a major threat to banks. This creates major security issues for the banks and affects the customers' perception on their security and safety.
This feature is targeted to those who would like to learn more about how they’re protected.
Major banks rely on customers to take the initiative to search and discover about security and safety features. This is troublesome for individuals who don't take the initiative to learn about safer banking; increasing the likelihood of fraud. By reaching out to the customers, we allow everyone to take the opportunity to learn about security; especially to those who need it most. A competitive analysis was conducted on features and prioritized by customer concerns.
This feature is unique as it allows first-time users to learn about security measures.
Wellspring allows users to customize their security preferences as they go along their tour so that they can
Technology is a facilitator for completing tasks therefore should be designed for everyone in mind. Using page numbers and proper information order was needed to accomodate screen readers. Using labels and colors to indicate status for color blindness. Tested contrast to meet AA standards. Using plain spoken words and short sentences to be easily understood.
By incorporating video content, learning becomes more personable and engaging.
Videos also provide a great opportunity, they are viewed in many platforms and could be used as a part of a marketing strategy to build the banks' brand. A brand that is recognized to educate and protect. Giving their clients' more power and control over their banking.
Fear shouldn't be a barrier to technology. When the convenience out weights the risks, it's the banks responsibility to empower their customers on their online/mobile banking. Not only does this benefit the customers but also the banks by lowering in-branch visits, saving money and increasing transactions.
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